Zed is a monthly periodic publication that give voice to Generation Z and what they have to say about social, environmental and cultural issues. Focusing on those who were born between 1995 and 2010 and are the first truly digital natives. In a generation that does not imagine living in a disconnected world and does not see barriers to sharing, and perhaps for this reason they understand and respect the difference more easily, and do not feel the need to create labels, contesting all stereotypes and valuing a fluid and indefinite identity. They are authentic and spontaneous, exposing their weaknesses and intimacies without fear, valuing transparency and living in constant overexposure. Consequently, they felt the need to create a particular and universal mode of communication, which implies the use of memes and emojis. Therefore, Zed seeks to reflect the distinctive values of this generation: technology; fluidity; inclusion; spontaneity; diversity.Project developed within the scope of
Communication Design V, bachelor in
Communication Design (2020-21),
Faculty of Fine Arts of Ulisboa
Zed is a monthly periodic publication that give voice to Generation Z and what they have to say about social, environmental and cultural issues. Focusing on those who were born between 1995 and 2010 and are the first truly digital natives. In a generation that does not imagine living in a disconnected world and does not see barriers to sharing, and perhaps for this reason they understand and respect the difference more easily, and do not feel the need to create labels, contesting all stereotypes and valuing a fluid and indefinite identity. They are authentic and spontaneous, exposing their weaknesses and intimacies without fear, valuing transparency and living in constant overexposure. Consequently, they felt the need to create a particular and universal mode of communication, which implies the use of memes and emojis. Therefore, Zed seeks to reflect the distinctive values of this generation: technology; fluidity; inclusion; spontaneity; diversity. Project developed within the scope of Communication Design V, bachelor in Communication Design (2020-21), Faculty of Fine Arts of Ulisboa.